James Ross, SYZYGY’s Head of Planning contributes to Econsultancy’s expert panel on the impact of MUM and multimodal search on SEO
At Google’s 2021 Search On event, the search giant shared an early look at the future of multimodal search – search that combines different methods to get more relevant results. Econsultancy.com asked a range of industry experts what the new approach would mean for future of search.
What do MUM and multimodal search mean for the way we think about search and SEO?
“Broadly, MUM just extends the trend Google have been pursuing for some time, moving beyond standard ad copy and text practices into integrating broader multimedia. Video, audio and imagery is playing a significantly larger role across PPC and SEO channels,” says James Ross, Head of Planning at digital experience agency SYZYGY. “This makes sense; even though we’re used to Google being a text-based search engine, it has been evolving over the last decade. Now we’re seeing the incorporation of more imagery, voice using Hey Google, using maps and looking at video as a source of information.”
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