SYZYGY’s consumer psychologist on post-lockdown growth in CityAM

18. June 2020

We’ve all heard the doomsdaying from brands about life after lockdown. Our resident consumer psychologist Dr Paul Marsden has a different take – he spoke to CityAM about the likelihood of post-traumatic growth, having faith in human resilience, and why we should all have a corona-buddy.

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Masao Mask / Unsplash

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